The Lakeshore Town Center will be a pedestrian friendly environment with a variety of users that enable people to live, work, play and shop in one place. It will include several different users that work together and share infrastructure, utilities and public amenities. This planned unit development will incorporate a variety of complementary and integrated users, such as, but not limited to, residential, office, retail, public and recreation in a compact urban form. New urbanism principles with buildings addressing the street, will be required and will contribute to a sale, walkable development.

The 23-acre property at 828 Memorial Drive occupies a vital location in the Manitowoc community along the shore of Lake Michigan and State Highway 42, just outside of the central city and nearby amenities like the Mariner Trail and Manitowoc Marina. The significant positive impacts of this project will meet latent demand for economic growth and restore equity to the surrounding neighborhood.

Support for this project has been expressed by Manitowoc's Mayor and Common Council, the Progress Lakeshore Economic Development Corporation and many others.